MLM Prospecting Made Easy

Jan 15
2009

If you’re a MLM entrepreneur, you know that one of the most critical parts of your business is getting your opportunity in front of lots of prospects. MLM Prospecting for most new affiliates is not easy. In fact, most MLM affiliates never learn to be good at it and that is why the success rate in the network marketing industry is so low. With so many people failing in this industry it is understandable that so many people have such a negative opinions of MLM businesses.

Your success in network marketing is dependent on being able to find a constant stream of quality prospects to present your opportunity to. The top earners in the industry have figured out how to do this but unfortunately the great majority of MLM distributors have not.

So, what is the secret to MLM prospecting?

Let me begin by telling you what successful MLM prospecting is not. It is not making a list of all your friends, relatives and acquaintances. It is not going to the local mall to hand out fliers. It is not walking through parking lots and putting business cards on windshields. It is not cold calling purchased leads.

The most successful MLM entrepreneur’s, those making more than $20,000 per month, understand that successful prospecting revolves around building relationships. If you can first develop the trust and faith of your prospects then it is much easier to get them to take a serious look at your opportunity. That relationship building can take place online or in face to face meetings.

The best place to build this trust is in social networks. Social networks are about making friends and helping each other. There are online networks such as Facebook, MySpace, Twitter and Forums and there are business networking groups in your community and around the country that you can attend.

The key is to go into these networking circles and not try to sell your product. Instead, you should sell yourself by positioning yourself as a leader, giving away free advice and just making friends.

As you make friends, some will want to know more about what you do for a living. Those that are interested in your business will ask or, if online, may just click through to some of your other websites to learn more. This process of selling yourself, building relationships, and attracting others to you is called attraction marketing.

For those who can not easily get away from the home often, such as stay home mom’s or people with disabilities, the online networking rout can be very appealing. For those with a fear of technology, the face to face networking approach might be less intimidating.

For the majority of top MLM entrepreneurs, it is some combination of both. Remember, the key is in building relationships and making friends. Nobody wants to be sold.

Who Are Your Network Marketing Prospects? Your Best Network Marketing Prospects May Surprise You!

Jan 13
2009

Why do so many people fail in network marketing? One reason is that most new affiliates fails to properly identify who their network marketing prospects are. It really isn’t their fault, because very few network marketing companies are handing out this very small but powerful piece of information.

New affiliates are typically told that their prospects are all their friends, relatives and acquaintances. This just isn’t true. Many people do not have the disciple, drive or mindset to be an entrepreneur. Some people are just meant to be employees. That is not a bad thing. Where would we be without employees in this world?

So who are the best network marketing prospects?

You best network marketing prospects are people who are currently in a network marketing business or have been in the past and those who are truly interested in using your companies product. Most people understand that those who love your company’s products are worth presenting the business opportunity to. So, I am not going to spend much time on discussing those prospects in this piece.

Many people are surprised to hear that those people who are currently involved in another network marketing company and those who may have failed in the past at network marketing make great network marketing prospects. Let’s look at both, those people who are currently involved with another company and those who have been involved. First, we’ll look at those who have been involved in network marketing in the past.

If someone has joined a network marketing company in the past we know a few things about them. We know that they understand the concept of network marketing and that they are open to this type of business model. We also know that they had a compelling reason for joining one in the past and chances are if they failed the first time around that reason still exists.

It is true that many prospects who have failed in the past with a network marketing business will be gun shy toward starting a new one but this is not an insurmountable obstacle. We should realize that product hype alone probably will not do it for most people in this category; therefore in order for us to be successful we must sell them on either ourselves or our system. People will join your organization if they see you as a leader, who can show them the way to the promise land, or if they believe your system works and is easy to duplicate.

Now, let’s look at those prospects who are currently involved with another network marketing company.

With this group your strategy should not be to tell them that your company is better than theirs. You should instead, be their friend, ask them how it’s going and be encouraging. Position yourself as a leader. Show them you care and give the some tips that will help them build their business.

By you caring about them and trying not to steal them away from their current business, some prospects will wish they had someone like you to help them in their current company. Some will just decide to leave their company and join you. For those who don’t join your business, I encourage you to continue building your relationship with them because there is a chance they will team up with you in the future. This is how many of the top business builders in the industry are able to build huge down-lines in a matter of weeks. They think long term and build lasting friendships.

You will face far less rejection and build your business much faster if you take the time to identify those who are your best prospects and stop pestering your friends and relatives.

Wade Genova is a former World Class athlete, owner of a successful tour and travel company, and success coach for network marketing business owners. To learn more visit: http://www.WadeGenova.com

Article Source: http://EzineArticles.com/?expert=Wade_Genova

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