MLM Prospecting Made Easy

Jan 15
2009

If you’re a MLM entrepreneur, you know that one of the most critical parts of your business is getting your opportunity in front of lots of prospects. MLM Prospecting for most new affiliates is not easy. In fact, most MLM affiliates never learn to be good at it and that is why the success rate in the network marketing industry is so low. With so many people failing in this industry it is understandable that so many people have such a negative opinions of MLM businesses.

Your success in network marketing is dependent on being able to find a constant stream of quality prospects to present your opportunity to. The top earners in the industry have figured out how to do this but unfortunately the great majority of MLM distributors have not.

So, what is the secret to MLM prospecting?

Let me begin by telling you what successful MLM prospecting is not. It is not making a list of all your friends, relatives and acquaintances. It is not going to the local mall to hand out fliers. It is not walking through parking lots and putting business cards on windshields. It is not cold calling purchased leads.

The most successful MLM entrepreneur’s, those making more than $20,000 per month, understand that successful prospecting revolves around building relationships. If you can first develop the trust and faith of your prospects then it is much easier to get them to take a serious look at your opportunity. That relationship building can take place online or in face to face meetings.

The best place to build this trust is in social networks. Social networks are about making friends and helping each other. There are online networks such as Facebook, MySpace, Twitter and Forums and there are business networking groups in your community and around the country that you can attend.

The key is to go into these networking circles and not try to sell your product. Instead, you should sell yourself by positioning yourself as a leader, giving away free advice and just making friends.

As you make friends, some will want to know more about what you do for a living. Those that are interested in your business will ask or, if online, may just click through to some of your other websites to learn more. This process of selling yourself, building relationships, and attracting others to you is called attraction marketing.

For those who can not easily get away from the home often, such as stay home mom’s or people with disabilities, the online networking rout can be very appealing. For those with a fear of technology, the face to face networking approach might be less intimidating.

For the majority of top MLM entrepreneurs, it is some combination of both. Remember, the key is in building relationships and making friends. Nobody wants to be sold.

How to Easily Generate MLM Leads With Your Own Lead Generating Machine

Jan 13
2009

If you’ve run through your warm market and you don’t know who else to talk to about your MLM business, there is good news. You can generate MLM leads yourself without leaving your home, with nothing more than your computer. Having strong tech skills is not a prerequisite.

With just a few simple pieces of technology and a little know how, you can generate an endless supply of MLM leads that are better than any you could pay for. That ability to generate MLM leads would solve the problem that causes 95 % of network marketers to fail.

Let’s look at that problem. The death to any network marketing business is to run out of quantity and quality of prospects to present your business opportunity to. When most MLM business owners reach that point, and it happens pretty quickly, they don’t know what to do next so they just get discouraged and quit.

Purchasing leads may have crossed your mind. Well, many MLM business owners spend lots of money on purchased leads just to find out that they are not very good. Most of these people also end up quitting but the difference is that they invested more money into their losing effort.

The best solution is a free solution. The best solution, for those serious about their MLM business, is to learn how to put together their own online marketing system that will generate MLM leads 24/7.

What I am talking about has nothing to do with your company affiliate site. For me, my company affiliate site is used for just one purpose and that is for enrolling new affiliates after they have already made the commitment to join.

The success of your online marketing system is going to rest on your ability to sell yourself. You must become a brand. That’s right, you incorporated. You must be able to first attract people to you before you can attract them to your company. I am talking about using attraction marketing principles online.

If you are not familiar with the concept of attraction marketing, it is that basic human nature dictates that people will be attracted to people of higher value.

The application of this in our marketing campaign is that we should position ourselves as leaders in the network marketing industry. Online, your objective is to create a marketing campaign that drives targeted traffic to your site. Once at your site, your visitors should be compelled, by your successfully positioning yourself as a leader, to opt into your email list. Getting people to opt into your mailing list is your goal and the way you generate MLM leads.

One compelling way to get prospects to opt into your list is to offer to provide them with addition information that will be beneficial to them and help them achieve success. Good copy writing is essential.

Successful network marketers, who make large five figure monthly paychecks, are presenting their business opportunity to 15-20 individual prospects per day. Does that sound like an incredible amount of prospects? Does it sound impossible? Well, it’s not when you create your own online lead generating machine.

Where the New MLM Leaders Play - Visit Their MLM Field of Dreams

Jan 05
2009

There is a new breed of MLM entrepreneurs and they are putting old school business building methods behind them. 

MLM leaders today are playing in a whole new league, it the called the Internet. It’s an international league and there are many star players.

Slowly, the old stadiums are being torn down and new ones are going up. The new stadiums have all the bells and whistles and the player’s club houses have all the tools the players needs to succeed right at their finger tips. 

It’s both sad and exciting at the same time

Oh, but the fans come out in the thousands, they visit their MLM leaders on their home fields. Today, the term field is often replaced with blog. Go figure? Fans hold up signs and shout words of encouragement to their favorite players.

Occasionally, some real kooks will show up. Some get rowdy and make a spectacle of themselves. Some even streak across stadiums tying to promote their own agenda. When that happens the security staff is usually quick to take care of them.

There are also a lot of great away parks that our leaders visit frequently such as YouTube Stadium, MySpace Yards, Twitter Memorial Coliseum and “The House that Zuckerberg Built”, Facebook Stadium.

Making the majors doesn’t come easy. These players had to work long and hard to develop their skills. They have had to master the skills of building brand identity, attraction marketing, copy writing, jv negotiations, article writing, capture page development, press releases, video production, article writing and so much more.

Players today do quite well for themselves. They generate several income streams. Many sign profit sharing contracts known in the league as affiliate agreements.

The MLM leaders have great fan clubs and they take care of their fans by sending them lots of great information. Of course, because of the size of their fan bases, they need to hire administrators to keep up with the daily fan follow-up. A couple of the best Fan Club Directors are Mr. A.Weber and Mrs. G. Response. It’s amazing how they find time to send out all those personalized emails everyday to so many fans.

The All Stars have incorporated their own names, sell their own product lines and run their own training camps. They get paid the big bucks and they deserve every penny.

This internet league is exciting and dynamic. Stars are being born every day and new stadiums are going up. They are truly playing on their field of dreams. They are having fun and watching their dreams come true.

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