How to Evaluate MLM Opportunities - My Main Factor in Evaluating MLM Opportunities

Jan 13
2009

When evaluating MLM opportunities there are several factors to consider. The most obvious are the product or service, the company leadership and the compensation plan.

We all know that it important to choose a company with a great product or service, that is cutting edge and has a real story to tell. Of course, you also want a company run by someone with a winning track record and one with a fair compensation plan.

After those basic questions have been satisfied, my decision comes down to one final question.  How quickly can I establish myself as a leader in this company?

You see, success in MLM can be directly tied to a person’s ability to successfully position them self as a leader.  People are naturally attracted to people of higher value.  If your prospects see you as a leader, they will be attracted to you and sponsoring becomes easy.

So, how do I evaluate if a MLM opportunity will easily allow me to establish myself as a leader?

I ask myself one question. Can I work my way into the inner circle of the top affiliates and executives of the company?

I determine that by looking at the person who is presenting this opportunity to me and who they know.  Who is the highest up person in the company they know?  Can I get to that person? Can I get higher?

I want to know that I will be able to hob-knob with the top affiliates and executives in the company. I want all the breaking information before it breaks.  I want more than just a photo with the leaders at the national convention. I want their personal email and I want them to know me.

Besides looking at my potential sponsor and who he knows, I look at how long the company has been around.  It is usually more difficult to get to the top with an old established company.

The benefits of a twenty year old company are that you know its sound. The negatives are that the excitement may be gone and the top leadership is most likely very difficult to get in tight with. They are no longer worried about their survival and looking for that fast start.

With new start-ups it is very easy to get close to the top, even if your sponsor hasn’t attempted to do so because the founding members are looking for people who will grab those leadership mantles.

The downside is that there is definitely a higher risk factor with new start-ups. They do not have a long term success track record to insure their survival and you must be willing to deal with early customer services and technical issues.  For that reason, you must be sure to carefully check the track record of the people who started the company. Although a past record of success is not a guarantee of future success it definitely increases the odds.

Personally, I am more of a risk taker and looking for upside potential. When you evaluate MLM opportunities, you will have to consider your own comfort level when you weight the benefits against the risks.

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Article Source: http://EzineArticles.com/?expert=Wade_Genova http://EzineArticles.com/?How-to-Evaluate-MLM-Opportunities—My-Main-Factor-in-Evaluating-MLM-Opportunities&id=2116903

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